At Preference Capital, we’re passionate about growing owner-managed businesses. It’s not just a mission: It’s our driving force, our daily inspiration, and the bedrock of our commitment to supporting South Africans and growing the economy.
As a proudly South African home-grown financial services group, we believe in the future of our country and are unequivocal in our belief that creating a thriving economy lies in the hands of owner managed SMEs.
This dedication has propelled us to the forefront of entrepreneurial SME funding in South Africa. As a multi-award-winning financial services provider, we’re proud of this industry recognition, which affirms our position as a leader in the field.
We want to be the preferred funder for owner-managed businesses by building sustainable lending solutions that leverage technology to provide a customer-centric experience. We focus on creating genuine relationships and delivering speedy and personalised service.
We believe in South Africa’s immense potential and believe the SME sector is the key to realising this potential. Ultimately, we support people who believe in themselves and bravely create economic opportunities and create jobs through owner-managed businesses.
At Preference Capital, we pride ourselves on being at the forefront of the financial services industry, and it all starts with our exceptional executive team. With a collective experience of over 150 years in the world of finance, our leadership team is nothing short of extraordinary. They are the visionary leaders who drive our success and set us apart as a trusted partner in the financial services arena.
CHIEF EXECUTIVE OFFICER
CHIEF REVENUE OFFICER
CHIEF OPERATING OFFICER
CHIEF FINANCE OFFICER
CORPORATE FINANCE EXECUTIVE
CHIEF CREDIT OFFICER
Monday-Thursday: 9am-5pm
Friday: 9am-3pm
Saturday-Sunday: Closed